THE BLOG

The Perfume industry on the Côte d’Azur 3/3

The Côte d’Azur (French Riviera) and its world capital of Perfume, Grasse, are renowned internationally for their expertise in the Flavor, Perfume and Cosmetics industries. Today, it’s their traditional craftmanship, coupled with the latest technologies, that keeps on attracting new investments from major Luxury brands like ChanelDior & Louis Vuitton.

Find below the third part of our special report on Foreign Direct Investment in the Perfume Industry on the Côte d’Azur.

Perfume on the French Riviera attracts Chanel and LVMH

The industry of plants for perfume in Grasse, a time once weakened by international competition, today is experiencing a resurgence of attractiveness with the return of major investments from luxury retailers on the French Riviera. Chanel, Dior and Louis Vuitton in particular, rely on the age old and unparalleled expertise of Grasse to develop their future fragrances.

 

photo credit : chanel

Major Luxury brands invested in Grasse  as early as in the 19th century, in the context of partnerships with local producers. The historic relationship between Chanel and the Mul family has enabled the production and processing of the flowers used in one of the most renowned perfume brands along with the world famous Chanel No 5. The essence from flowers grown in Grasse are also prevalent in the new version of Chanel No5, called “l’Eau”, whose muse is Lily Rose Depp, daughter of Vanessa Paradis and Johny Depp.

The group LVMH reinvested themselves in the French Riviera opening laboratories for perfume creation, housed in renowned traditional homes. Its brands Dior and Louis Vuitton enjoy the idyllic setting of Scented Fountains, a completely renovated perfumery, and synergies with other international groups based in Grasse. The Swiss company Firmenich makes it possible to master perfumes from the LVMH group by operating Co2 extraction technology developed by its researchers to get 100% natural flowers.

Useful Links

Share it :

Share on linkedin
Share on twitter
Share on facebook
Pages Facebook : Ville de Nice, Métropole Nice Cöte d'Azur, Le Point
11 May 2021
44ème matinale économique : Enjeux démographiques et sanitaires, quel impact économique ?
FB_MATINALE_1200x630px2
En ligne
12 May 2021
Le Fonds Tourisme Côte d’Azur & la parfumerie – Webinar
Label régional intelligence économique
Paris
17 June 2021
Viva Technology 2021
Viva Technology 2021
Paris
17 June 2021
Viva Technology 2021
Viva Technology 2021
Barcelone
28 June 2021
Mobile World Congress
Mobile World Congress 2021
Barcelona, Spain
28 June 2021
Mobile World Congress
Mobile World Congress 2021
Casino Terrazur - Cagnes Sur mer
8 July 2021
Assises Azuréennes de la Transition Energétique
Smart Grid Ready CCI Nice Côte d'Azur
Palais des Festivals, 1 Boulevard de la Croisette, Cannes
7 September 2021
MIPIM 2021
Mipim-1400x600
Cannes
7 September 2021
MIPIM 2021 in Cannes
Mipim-1400x600
Nice Acropolis
14 September 2021
Les Assises de l’économie de la mer
les assises de l'économie de la mer
Le Méridien Nice
30 September 2021
Choiseul Africa Business Forum
choiseul africa business forum
Palais de la Méditerranée - Villa Massena in Nice
30 September 2021
Transition Forum Nice
transition forum nice
Palais de la Méditerranée - Villa Massena in Nice
30 September 2021
Transition Forum à Nice
transition forum nice
Nice
6 October 2021
Unicorns World Summit
unicorns world summit nice cote dazur
Nice Côte d'Azur
6 October 2021
Unicorns World Summit
unicorns world summit nice cote dazur
Sophia Antipolis
17 November 2021
SophIA Summit à Sophia Antipolis
SophI.A Summit
Sophia Antipolis
17 November 2021
SophIA Summit Sophia Antipolis
SophI.A Summit

Start your project

Make your future set-up a reality and turn it into a success!

Team Côte d’Azur
400, Promenade des Anglais
BP 3185
06204 Nice Cedex 3 France
+33(0)4 92 17 51 51
info@teamcotedazur.fr

Copyright 2020 Team Côte d’Azur

Restons En Contact

Inscrivez Vous À Notre Newsletter

Keep in touch

Subscribe to our newsletter

Make an appointment

Leave us your contact details
to schedule a meeting with one of our experts.