Key Points
- Tourist Frequency: Occupancy rate up by 4 points between January and April 2024.
- Major Upcoming Events: Monaco Grand Prix, IronMan, Étape du Tour, arrival of the Tour de France, Olympics, and festivals.
- Role of the Airport: 14.2 million passengers, new international connections boosting attractiveness.
Increase in Tourist Frequency in Nice
Nice has seen a significant increase in tourist frequency between January and April 2024, with a four-point rise in the occupancy rate compared to the previous year. This tourist frequency is supported by a series of major events such as the Monaco Grand Prix, IronMan, Étape du Tour, the arrival of the Tour de France, and Olympic football matches. These events attract an international clientele, particularly from the United States.
The Strategic Role of Nice Côte d’Azur Airport
The international airport of Nice welcomed 14.2 million passengers in the year, thus returning to its pre-health crisis levels. It offers several direct connections with the United States, including three to New York and one to Atlanta. American Airlines also serves Philadelphia from this year. These connections strengthen the attractiveness of the territory for American tourists.
Local Economic Impact
The increase in tourist frequency has positive repercussions on the local economy. The NICETOILE shopping center, for example, has observed a resumption of duty-free shopping, particularly by tourists from the United States, Latin America, and Asia. The tourist tax brought in 15 million euros in 2023. Christian Estrosi, the mayor of Nice, recalled the increase in the hotel offering with 2,500 new rooms by 2025 in the 4*, 5*, and Palace categories. The real estate market is also benefiting from this influx of tourists, with increased interest from international buyers for second homes.
