THE BLOG

Film and audiovisual: success of the Production Tour to boost the attractiveness of Nice Côte d’Azur

A Production Tour was held in Nice on May 12 and 13, 2025. Designed as an immersive itinerary, it brought together three key decision-makers from the film and TV production sectors. The initiative aimed to highlight the region’s practical hosting conditions.
The program included visits to heritage sites and a presentation of the Studios de la Victorine. Participants engaged with local stakeholders in the audiovisual ecosystem, highlighting potential synergies with service providers, institutions, and schools in the area.
Co-organized by the City of Nice and Team Nice Côte d’Azur, the event illustrated the complementarity between public hospitality policy and economic appeal. This collaboration supports the long-term structuring of the metropolitan audiovisual industry.

A coordinated dynamic to reinforce the audiovisual sector

Nice Côte d’Azur is continuing to strengthen its film and audiovisual ecosystem by organizing a professional Production Tour on May 12 and 13, 2025. Designed to showcase the region’s assets to key decision-makers, the event was jointly led by Axelle Xerri (Investment Project Manager – Tourism & CCI, Team Nice Côte d’Azur) and Maryam Rousta Giroud (Director of Cinema for the City of Nice), in partnership with Jean-Philippe Blime and the consultancy Dynergie.

Over the two days, invited professionals—Nicolas Royer (Executive Producer Cinema/TV), Camille Courau (Head of Productions at Pathé Films), and Benjamin Lanlard (Production Manager)—explored filming conditions offered by the City, met local industry players, and visited several iconic shooting locations. The tour included the Musée Masséna, Palais Lascaris, Le 109, Villa Ephrussi de Rothschild, and the Studios de la Victorine.

Showcasing locations, building networks, and opening paths to cooperation

Beyond the site visits, the program addressed the logistics of production facilitation: permits, municipal coordination, technical support, and financial assistance. The Dynergie team presented opportunities for innovation and funding. At the Studios de la Victorine, a dedicated session focused on ongoing renovation projects, available stages, technical services, and the site’s future role as a flagship platform.

A series of exchanges with professional associations, schools, service providers, and regional institutions helped provide a comprehensive overview of available resources. This integrated approach—linking heritage, training, production, and economic development—reinforces Nice’s positioning within the cultural and creative industries.

Collaboration between the City of Nice and Team Nice Côte d’Azur

This initiative is part of a joint strategy between Team Nice Côte d’Azur, which promotes economic attractiveness, and the City of Nice, which oversees production facilitation. Together, they aim to consolidate the local audiovisual sector over the long term.