- Team Nice Côte d’Azur’s mission to C2 Montréal reinforced the bilateral relations initiated in 2024 with Québec in the field of Cultural and Creative Industries (CCI).
- The discussions focused on innovative models for applying creativity to the economy, with particular attention to sustainability, local production, and organizational innovation.
- The Côte d’Azur approach combines infrastructure, training, co-production, and sectoral support within the context of the growing structuring of CCI across Europe.
A consolidated cooperation strategy between Nice and Montréal
From May 20 to 22, 2025, Axelle Xerri, CCI Project Manager at Team Nice Côte d’Azur, attended the C2 Montréal event. This mission continues the exchanges launched in 2024 with Québec’s creative ecosystems, particularly in gaming, audiovisual production, and immersive creation.
The goal was to consolidate Nice Côte d’Azur’s positioning as a European hub for CCI, in connection with ongoing projects such as the Victorine Studios and the arrival of ISART Digital.
Content with high social and economic impact
The C2 Montréal program offered exploration of several structuring themes. The opening keynote, led by Thierry Reboul (Paris 2024) and Thomas Jolly (Olympics), highlighted culture as a lever of national unity.
Themes such as empathy in creative leadership, the sensory impact of content, and the industrial mindset of entrepreneur Katherine Homuth helped bridge artistic, technological, and economic challenges. These themes align closely with the territorial ambitions of the Côte d’Azur, oriented toward relocalization, sustainable performance, and energy efficiency.
A targeted economic promotion mission
Alongside the conference sessions, Axelle Xerri held several business meetings with companies interested in setting up operations in Europe. These discussions aimed to identify concrete opportunities for co-production or market entry. They are part of a broader transatlantic cooperation dynamic led by the Nice Côte d’Azur Metropolitan Area, with the ambition of aligning creation, innovation, and local integration.
A structured ecosystem to support CCI
The region now offers a fully structured ecosystem, combining technical infrastructure, support mechanisms, specialized training programs, and coordinated public-sector initiatives (such as the Cinema Mission and production support). In 2024, a record 610 filming days were recorded in public spaces. By deepening its ties with Québec, Nice Côte d’Azur strengthens its position as an internationally oriented hub for Cultural and Creative Industries.
