On 16th September, the Sophia Antipolis-based start-up DynAdmic which specialises in targeted contextual advertising in online video announced that it had raised 3 million dollars in funding from XAnge Capital 2, a subsidiary of La Banque Postale.
DynAdmic analyses nearly 1 billion video advertising impressions per day in 18 countries and plans to achieve a turnover of €6 M by the end of 2014 and €19 M in 2015. DynAdmic defines itself as « the only company to sell tailored and highly-focused advertising campaigns based on online video content recognition ». For its co-founders Stephane Bonjean and Bruno Champion, « DynAdmic has set the standard for technological innovation in contextual Real-time bidding (RTB) video advertising ».
This investment will enable the company to accelerate its development in North and South America, confirm its leadership in Europe and offer marketing innovations to international clients.
Founded in 2012, DynAdmic is a pioneer in video contextual analysis for real-time advertising. The company has offices in France (Mougins, Sophia Antipolis), the United States and Brazil, and employs 30 people, half of whom are in R&D. DynAdmic is one of the 10 best video advertising networks in the comScore rankings in France and Brazil and has won numerous awards in terms of technological innovation and marketing such as Red Herring Top 100 Europe 2014, Digiday and Crystal Festival Best Startup. DynAdmic’s clients include Fortune 500 companies in the banking and insurance, beauty and well-being, food and automotive industries.