- Creation of RAGNI GROUP North America, a joint venture between RAGNI LIGHTING and EXPERIENCE BRANDS, aimed at centralizing administrative, commercial, and marketing functions in the North American market.
- Strengthening synergies: RAGNI LIGHTING will reposition itself to focus on innovation and production, while leveraging the combined strengths of both partners.
- A shared vision: A collaboration centered on innovation and energy transition for local communities.
RAGNI LIGHTING, the American subsidiary of RAGNI GROUP, is partnering with EXPERIENCE BRANDS to structure its market presence in North America.
RAGNI GROUP, a global player in public lighting solutions, is taking a new step in its international expansion.
Ten years after establishing its RAGNI LIGHTING subsidiary in Denver, Colorado, the group is announcing a strategic partnership with EXPERIENCE BRANDS, a leading American distributor of high-end lighting solutions, through the creation of a joint venture.
A Promising First Collaboration
In December 2023, RAGNI GROUP acquired the German brand Hess from EXPERIENCE BRANDS, integrating this prestigious name into its portfolio for international distribution, except in the Americas (USA, Canada, and Latin America), where EXPERIENCE BRANDS retains exclusive distribution rights.
This initial collaboration strengthened both commercial and personal ties between the two companies, encouraging them to pursue a deeper synergy and embark on a new chapter together, driven by a shared vision of innovation and expansion.
A Restructured Organization and a New Entity to Conquer the Market
With this new partnership, RAGNI GROUP and EXPERIENCE BRANDS have decided to streamline their North American operations through a new entity: RAGNI GROUP North America, headquartered in Gaffney, South Carolina.
This joint venture will handle all administrative, commercial, marketing, and procurement functions, ensuring centralized and efficient management of operations in this key market.
Meanwhile, RAGNI LIGHTING, based in Denver, Colorado, will refocus its activities on industrial expertise and innovation. This repositioning will maximize synergies between production and commercial management, while capitalizing on the complementary strengths of both partners.
This transition represents a key milestone in RAGNI GROUP’s North American expansion, enabling the company to provide local governments with optimized, agile, and tailored solutions.
The shared vision between RAGNI GROUP and EXPERIENCE BRANDS ensures strong innovation capabilities and a long-term commitment to supporting the energy transition of cities and municipalities.
Together, the two companies will pool their sales forces, technical expertise, and strategic vision to strengthen the presence of RAGNI GROUP products in the North American market.
A Shared Ambition
Through this alliance, RAGNI GROUP North America aims to promote and expand the group’s brands worldwide.
Jean-Christophe RAGNI, Chairman of the Supervisory Board of RAGNI GROUP, commented:
“The past ten years in North America have been filled with ups and downs. While our structure was gaining in performance, we wanted to accelerate our growth. We are now ready to take a major step forward alongside EXPERIENCE BRANDS, with whom I am confident we will write a new and prosperous chapter.”
Chris Stockton, CEO of EXPERIENCE BRANDS, also highlighted the significance of this collaboration:
“Our partnership with RAGNI GROUP is built on synergy and innovation, leveraging the strong industrial expertise developed by RAGNI LIGHTING. We are excited to contribute to the expansion of the group’s lighting solutions while applying our expertise in commercial and operational management.”
his partnership between RAGNI LIGHTING and EXPERIENCE BRANDS is based on a shared vision and a commitment to establishing a lasting presence in the North American market, while further strengthening the commercial and personal ties between the two companies.
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