MIPIM 2025: A Global Stage for Regional Excellence
On March 13, 2025, the Palais des Festivals in Cannes once again became the epicenter of global real estate and urban innovation during MIPIM 2025, the world’s leading property market.
Within this framework, the Choose France session brought together international investors, developers, and public agencies to explore France’s unique value proposition for businesses and entrepreneurs.
Team Nice Côte d’Azur proudly participated in this high-impact panel alongside other regional investment promotion agencies, including Provence Promotion, Hello Lille, and Choose Paris Region. This collective presence showcased the strength and diversity of French metropolitan areas, united in their commitment to economic resilience, innovation, and sustainability.
A Unified Message: France as a Competitive and Stable Destination
Moderated by Business France, the session offered real-world insights into France’s business climate through testimonials from executives and investment leaders with firsthand experience establishing operations in French regions.
Speakers included:
- Marie-Cécile Tardieu, COO, Investment Division – Business France
- Laurence Desmazieres, Managing Partner – ICAWOOD
- Patrick Mendes, CEO Europe & North Africa – Accor
- Andreas Winter-Extra, Partner – KOMPAS VC
- Elise Colla, Head of Sales and Partnerships – Kadans Science Partner
- Fabrice Coquio, SVP – Digital Realty, President – Digital Realty France
- Niko Dhondt, Managing Director – PACKYARD Labels & Packaging
- Antonin Prade, Investment Director – M&G Real Estate
These experts highlighted France’s unique mix of innovation potential, urban livability, and talent availability — elements that continue to attract forward-thinking companies, especially in life sciences, deep tech, hospitality, and real estate.
Nice Côte d’Azur: A Land of Opportunity
The presence of Team Nice Côte d’Azur at MIPIM reaffirmed the Metropolis’ strategic priorities:
- Attracting innovative businesses in AI, clean tech, and health tech
- Supporting international investors with tailored soft-landing services
- Promoting high-quality urban infrastructure and sustainable development
Nice offers a compelling environment for business relocation and expansion, thanks to its international airport, world-class universities, 3IA Côte d’Azur AI Institute, and flagship projects like International Business District Grand Arénas and Nice Écovallée.
As more companies look for locations that combine quality of life, climate resilience, and access to European markets, Nice Côte d’Azur stands out as a natural destination.
The collaboration between regional agencies at MIPIM 2025 reflects a shared ambition: positioning France — and particularly its metropolises — as global hubs for sustainable growth and tech-enabled real estate investment.
By aligning local ecosystems with international trends, Team Nice Côte d’Azur continues to drive visibility and strategic opportunities for the Nice Côte d’Azur’s business community.
