Grande Fabrique de l’Image: The studios of La Victorine and Isart Digital awarded winners on the French Riviera

Grande Fabrique de l'Image: Victorine Studios, Isart Digital, and the French Riviera.

On May 19, 2023, Rima Abdul-Malak, Minister of Culture, announced that the revitalization project of the Studios de La Victorine was among the winners of the call for projects “La Grande Fabrique de l’Image,” as well as the training project of ISART Digital school in Nice.

This significant call for projects (AAP), endowed with €350 million as part of the France 2030 investment plan, aims to finance the modernization of the French production system to meet the increased number of productions and shoots related to the obligations imposed on foreign platforms to finance French audiovisual creation.

The objective of the State, through this call for projects, is to make France the European leader in the film and audiovisual industries by promoting the development of studios, training programs, and innovative technologies in image creation.

The revitalization project of the Studios de la Victorine has fully met the requirements set by the CNC (National Center for Cinema and the Moving Image). The project aims to establish a comprehensive image ecosystem at the La Victorine site, focusing on three main areas of activity: production and filming, training, and business incubation. It takes into full consideration the challenges of sustainable development and innovation. This is the second time that the CNC has shown support for the City of Nice, as the revitalization project had already been selected in July 2021 as part of the “Choc de modernisation” call for projects.

Christian Estrosi, Mayor of Nice, President of the Nice Côte d’Azur Metropolis, and Deputy President of the Provence-Alpes-Côte d’Azur Region :

“Five years after the City took over the iconic studios, this announcement reinforces the strategy implemented and the actions taken to preserve and develop La Victorine, meeting the sector’s requirements. I thank the Minister of Culture for this announcement and the professionals gathered by the CNC for their choice. They have recognized the revitalization project of La Victorine as a structuring and forward-looking project on the scale of the French Riviera, the Mediterranean region, and nationally, as well as the training project of ISART Digital school. The entire region will benefit from the radiance and attractiveness of the Victorine Studios. This project strengthens the City’s commitment to continue modernizing the Studios and constructing new stages and spaces. For over 100 years, La Victorine has been in action. This cinematic and cultural heritage continues, and the history of the 7th art keeps being written in our streets and studios.”

The City of Nice and the Studios de la Victorine are the main venues for hosting productions and their teams. Every year, teams from all over the world set up their cameras under the Nice sun, in its colorful streets, or in the studios of La Victorine for several days of filming. This demonstrates the significance of these studios for the film and audiovisual industry, not only in Nice and the Provence-Alpes-Côte d’Azur region but also on a national and international scale.

In 2022, there were a total of 328 filming days recorded. La Victorine Studios hosted 94 audiovisual productions. The Studios de la Victorine in Nice is a famous and historic filming location that has hosted numerous films and television productions.

Indeed, the Grande Fabrique de l’Image of France 2030 proves to be a real springboard for French image production. The Côte d’AZur, with its innovative projects and its determination to establish itself as a preferred destination for image professionals, perfectly illustrates this ambition. By highlighting French talents and know-how, this initiative not only contributes to the country’s economic growth but also promotes its cultural heritage and asserts its cultural sovereignty.

Nice Côte d’Azur Metropolis News

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