- In April 2025, Team Nice Côte d’Azur took part in the GITEX Africa economic mission in Morocco, organized by risingSUD, the Région Sud, and their partners.
- This strategic event provided an opportunity to promote the Nice Côte d’Azur Metropolis to African and international companies and investors.
- Active participation from Team Nice Côte d’Azur: Hervé Laubertie, Managing Director of Team Nice Côte d’Azur, was present in Morocco.
A mission rooted in Team Nice Côte d’Azur’s international strategy
Team Nice Côte d’Azur continues its commitment to the economic development of the Nice Côte d’Azur Metropolis by actively participating in this economic mission organized by risingSUD, the Région Sud, and their partners.
This initiative, targeting Morocco, is part of a continuity strategy for Team Nice Côte d’Azur, following the Tunisia Tech Tour held in 2023 and the cooperation agreement signed with Novation City in April 2024.
Team Nice Côte d’Azur continued its efforts to:
- Promote the region’s strengths to international companies and investors interested in establishing a presence in Europe.
- Identify high-potential projects in the fields of innovation, digital technology, and energy transition.
- Create strategic connections between economic stakeholders from the Côte d’Azur and the Moroccan ecosystem.
Morocco 360: an immersion into the heart of innovation on the African continent
With sustained economic growth and a rapidly expanding tech ecosystem, Morocco is a natural gateway to the African market. The Morocco 360 mission, led by Audrey Brun, enabled regional companies to:
- Showcase their solutions at GITEX Africa alongside 1,800 international exhibitors.
- Take part in a tailor-made B2B program organized in partnership with the French Chamber of Commerce and Industry in Morocco (CFCIM).
- Gain access to meetings with key players in the Moroccan market.
Why Morocco?
- A rapidly expanding tech hub with easy access to the African market.
- A strong commitment to the energy transition, with 42% of renewable energy in its electricity mix.
- World-class infrastructure supporting the establishment of foreign companies.
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