Solaya’s AI revolutionizes content production for e-commerce

solaya IA Nice

Solaya, a startup based in Nice and founded in April 2024, stands out with its ambition to transform content production for e-commerce businesses through a revolutionary tool based on artificial intelligence, 3D, and computer vision. This tool enables brands to autonomously produce high-quality content for their products at an affordable price.

Solaya is led by Massimo Moretti and Mariem Farhat, who bring their extensive experience in technology, e-commerce, and luxury industries to address the need for businesses to automate content creation while ensuring high-quality results.

Research and innovation are at the heart of Solaya’s approach, which leverages artificial intelligence and computer vision (3D computer vision).

Interview with Massimo Moretti, Co-founder and CEO of Solaya

What is the origin of Solaya?

Solaya was born out of a shared vision between Mariem Farhat and myself. Our startup is the result of our passion for innovation and our desire to simplify content production for businesses by combining advanced technology with marketing expertise.

After several years working in various fields such as technology, e-commerce, and luxury, we identified a crucial need: the automated production of high-quality visual content.

It all started with our first company, ITAK, an agency dedicated to innovation and strategy. This experience allowed us to collaborate with major groups such as LVMH, Richemont, L’Oréal, and Mercedes Benz, and to gain a deep understanding of their needs in terms of effective and affordable content production solutions.

This is how Solaya was born in April 2024, in Nice.

Our goal was clear: to use cutting-edge technologies such as artificial intelligence and 3D to revolutionize the way businesses create and manage their content.

Our solution enables the production of high-quality visual content, reducing production costs by up to 80% and saving valuable time for our clients.

The diversity and internationality of our team are also major strengths. With collaborators and advisors from various cultures and industries, we bring a rich and varied perspective to our projects. This is reflected in the quality and originality of the solutions we offer to our clients, whether they are in the luxury, fashion, or any other sector requiring innovative and effective content production.

What are the specificities and advantages of your solution for e-commerce businesses?

First of all, our technology is based on advanced artificial intelligence and 3D modeling solutions. This enables us to quickly produce high-quality content at a lower cost.

Imagine being able to generate product photos in just a few clicks, without having to organize photo shoots. Our easy-to-use application even allows non-experts to scan their products at 360 degrees and create professional visuals very quickly.

This automation not only reduces content production costs by 80%, but it also speeds up the process, allowing for much faster product launches.

We are also aware of the specific needs of e-commerce businesses in terms of SEO and content. That’s why our solution will include features to optimize product descriptions and other marketing content, ensuring better online visibility.

Specificities of Solaya’s solution:

  1. Automated content creation: Thanks to our application, users can scan their products and obtain 3D and 360-degree visuals autonomously.
  2. Artificial intelligence integration: We use advanced technologies transparently for the user to ensure optimal visual rendering quality.
  3. SEO optimization: Our platform will automatically generate product descriptions optimized for search engines, thus increasing online visibility.
  4. Format flexibility: Solaya allows the creation of various types of content, including photos, videos, and texts, suitable for different communication channels (e-commerce, social networks).
  5. Cost and time reduction: By automating content production, we offer a solution that reduces production costs by up to 80% and saves valuable time.

Why did you choose the Nice Côte d’Azur metropolis to develop your business?

We chose to establish ourselves in the Nice Côte d’Azur metropolis for several reasons.

First, the importance of the research and development ecosystem, particularly with the presence of actors such as 3IA Côte d’Azur, Université Côte d’Azur, and INRIA.

These centers are hubs of excellence in technology and innovation, particularly in fields such as 3D and artificial intelligence. We work closely with these institutions to benefit from technological advancements and offer career opportunities to locally trained talent.

Additionally, the region offers an exceptional quality of life, which is a major asset for attracting and retaining talent. With the sea, mountains, and pleasant climate, Nice and its surroundings are ideal for balancing professional and personal life. Furthermore, the cost of living is often more affordable than in other major cities like Paris, which increases our employees’ purchasing power and satisfaction.

The international dimension is also crucial for Solaya. The Nice Côte d’Azur metropolis has a well-served international airport, making travel to our international clients and partners easier. This accessibility is essential for our development, as it allows us to maintain close relationships with our luxury and technology industry clients worldwide.

Moreover, the region hosts world-renowned events such as the Cannes Film Festival, Cannes Lions, and the F1 Grand Prix, which enhances its attractiveness and offers numerous networking opportunities. These events are essential for our visibility and for establishing connections with potential international partners and clients.

In terms of international collaborations, we have a strong link with Tunisia. Our main business angel is Franco-Tunisian, and we also recruit talent in Tunisia. The geographical proximity and cultural ties facilitate this collaboration. Furthermore, the recently announced Maghreb fund of 100 million euros by BPI France strengthens the opportunities for synergies with Tunisia. Moreover, the links between the Nice Côte d’Azur metropolis and the Sousse region have been strengthened by the signing of a cooperation agreement between Team Nice Côte d’Azur and Novation City.

Finally, we have found a dynamic and rapidly developing business ecosystem, with support infrastructures such as incubators and regional investment funds, which offers additional opportunities to accelerate our growth.

The Nice Côte d’Azur metropollis brings together all the necessary elements to support our development: a cutting-edge technological ecosystem, exceptional quality of life, international accessibility, and a favorable business environment.

The international dimension of this region is particularly important for us, as it facilitates global exchanges and allows us to remain competitive in the global market. The proximity to countries like Tunisia further enriches our global perspective.

What are your development projects?

We are currently taking steps to prepare for our next fundraising round to support our rapid growth and continue innovating in the field of automated content production.

Our priority is to recruit five highly qualified new profiles, including three engineers specializing in artificial intelligence and 3D technologies. These recruitments are crucial to strengthen our technical expertise and accelerate the development of our solution.

Job offers are available on LinkedIn:

We are strongly anchoring ourselves in the local ecosystem of the Côte d’Azur, taking advantage of the synergies offered by all its actors. In this context, we can count on Team Nice Côte d’Azur to develop our presence in the technological and entrepreneurial ecosystem of the Nice Côte d’Azur metropolis area and the Côte d’Azur, making our set up a success.

The territory offers an exceptional pool of talent, and we have already identified promising profiles, including doctoral students specialized in machine learning.

Our development projects are focused on the continuous improvement of our application, aiming to enrich it with new features to achieve a comprehensive content creation process without requiring specific technical skills for the end-user.

We also plan to expand our services beyond the luxury sector to reach a wider range of industries requiring high-quality visual content.


Contact: Massimo Moretti (Linkedin profile link)

Artificial Intelligence Nice Côte d’Azur France

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