Team Nice Côte d’Azur will take part in the session “Investment Guide: Unlocking Opportunities in French Regions”, presented by CNER and Business France on March 11 in Cannes.
Axelle Xerri, Head of Investment Projects – CCI & Tourism at Team Nice Côte d’Azur, will speak at MIPIM 2026 as part of a dedicated session on investment opportunities across French regions.
This event, scheduled for March 11 from 9:00 to 10:00 AM at the Harbour Room – Gare Maritime, will bring together public stakeholders and investors to showcase both the potential and the diversity of developing regional projects.
A Strategic Panel to Highlight the Strengths of Nice Côte d’Azur
Presented by CNER (the Federation of Economic Development and Attractiveness Agencies) and Business France, this session will position French regions as differentiated investment platforms, beyond traditional real estate approaches.
Axelle Xerri will represent Team Nice Côte d’Azur alongside:
- Jalil Benabdillah, President of the CNER Federation and Vice-President of the Occitanie Region
- Olivier Durix, Deputy Managing Director at Bouygues Immobilier
- Béatrice Guedj, Head of Research & Innovation at Swiss Life Asset Managers France
- Matthieu Vis, Director of Investment & Business Setup at One Provence Promotion
- Francesco Travagli, Director of Investments, Choose Paris Region
Nice Côte d’Azur: A Diversified Territory for International Investors
While the Côte d’Azur is internationally recognized for its quality of life and tourism economy, the territory has firmly established itself as a diversified economic ecosystem combining research excellence, state-of-the-art industrial infrastructure, and cross-sector innovation capabilities across several strategic verticals.
The territory offers a compelling set of assets for international investors:
Artificial Intelligence and Digital Technology
- Deep AI expertise through 3IA Côte d’Azur, an interdisciplinary institute dedicated to artificial intelligence
- Cutting-edge research conducted by Inria, CNRS, and Université Côte d’Azur
- A structured deep tech ecosystem
Green and Blue Economies
- Nice Écovallée, a flagship territory for ecological transition and sustainable urban planning
- Research programs focused on low-carbon mobility and energy efficiency
- Mediterranean blue economy: sustainable marine resource management, aquaculture innovation, and marine biotechnologies
- Strategic geographic positioning for resource management innovation and climate adaptation
Cultural and Creative Industries (CCI)
- Studios de la Victorine and established audiovisual infrastructure
- A growing design, gaming, and digital production sector
- International events and business tourism capacity
Tourism
- A world-class tourism destination with 15.3 million passengers recorded in 2025 at Aéroports de la Côte d’Azur
- Active presence of major international tourism operators
- Hotel and MICE infrastructure anchored by the OcéaNice Convention Center (meetings, incentives, conferences, exhibitions)
Life Sciences and Healthcare
- University Hospital Center (CHU) of Nice
- France 2030 national programs (IHU RespirERA, RHU Rebone, Skin Institute)
- Academic spin-offs in active development
Industrial Capabilities
- Territory labeled under the national Territoire d’Industrie program
- International connectivity through Nice Côte d’Azur Airport
The territory also provides structured support frameworks for entrepreneurial project development, and positions itself as a strategic bridge between Europe, North America, and the MENA region.
French Regions as the New Strategic Investment Platforms
This participation in MIPIM reflects a broader momentum: a major asset of France is the diversity of its regions, which are emerging as specialized investment territories, offering distinctive competitive strengths, institutional support structures, and cross-sector synergies that extend well beyond traditional real estate logic.
Team Nice Côte d’Azur’s presence at this session underscores the territory’s ambition to establish itself as a European innovation hub, combining scientific excellence, sectoral diversity, economic attractiveness, and an unrivaled quality of life.
Practical information
Session: Investment Guide: Unlocking Opportunities in French Regions
Date: Wednesday, March 11, 2026
Time: 9:00 – 10:00 AM | Networking breakfast from 8:45 AM, panel discussion from 9:15 AM
Venue: Harbour Room – Gare Maritime, MIPIM Cannes
Contact: Axelle Xerri, Team Nice Côte d’Azur
Nice Côte d’Azur’s attractiveness
- MIPIM 2026: Axelle Xerri to Represent Team Nice Côte d’Azur
- Cité Immersive Nice: a unique cultural venue, also designed for businesses
- TradeSource (PGC): the Nice-based deeptech platform set to transform SMEs’ international trade through blockchain
- DataPlain sets up in Nice to protect SMEs’ sensitive data
- SUPMODE & SUP-PHOTO inaugurate their campus in Nice
- SunWaves-MedTech sets up in Nice to develop the connected medicine of tomorrow
- Legal Design Agency chooses Nice Côte d’Azur
- Leather and Yachts: artisanal expertise serving the blue economy
- Business Landing Nice Côte d’Azur: Support for business set up in France
- Welcome to the Nice Côte d’Azur Metropolis
