THE BLOG

Botox(s) Connects Businesses with Contemporary Creation

*^{Hanna Boghanim, General Coordinator of the Botox(s) Network}*

With the launch of the “Visites Privilèges” program, the Botox(s) network is building new bridges between the contemporary art scene (Alps & Riviera) and companies in the South of France.

Through immersive and human-centered cultural experiences, this initiative invites organizations to connect with their territory, artistic creation, and collective imagination in a different way.

We met with Hanna Boghanim, General Coordinator of the network.

Can you introduce the Botox(s) network?

Botox(s) is an association founded in 2007 that now brings together around 35 contemporary art organizations across the Provence-Alpes-Côte d’Azur region, extending into the Southern Alps (Gap, Digne-les-Bains, Embrun) and even into Italy. The network includes museums, galleries, art centers, foundations, art schools, as well as independent and experimental venues.

This diversity of formats, approaches, and aesthetics highlights the richness of contemporary creation across our region.

What is the network’s mission?

Our mission is to promote and give visibility to these venues for the widest possible audience. This is done through editorial work (newsletters, website, social media) but also through concrete cultural mediation initiatives: guided tours, festivals, artist talks.

We also work on structuring the sector more broadly, with professional development days and support for our member venues on various issues such as ecological transition, cultural mediation, or artist management.

You are launching the “Visites Privilèges” program for businesses. What does it involve?

It’s a natural evolution of our activities: Visites Privilèges are tailored cultural visits designed for companies and their teams. These half-day experiences allow participants to visit three contemporary art venues from the network, accompanied by professionals: artists, curators, mediators…

The aim is to create a sensitive, lively, and human experience, often in little-known or normally inaccessible venues, with a real opportunity for dialogue and exchange. The visit ends with a convivial moment, often a cocktail in an artistic setting.

Why should businesses be interested?

These visits are not only cultural but experiential: you discover, you meet, you discuss. For companies, this offers the opportunity to:

strengthen team cohesion,
offer clients or partners a quality cultural moment,
highlight their regional and cultural roots,
explore creative processes as inspiration for innovation within the company.

In this way, contemporary art becomes a lever for reflection, a mirror, or even a trigger.

It’s also a sustainable way of bringing the economic and cultural worlds closer together, in a spirit of reciprocity. The company doesn’t just “consume” art: it enters into dialogue with it.

Companies that try the experience often come back. They discover a new way of connecting with culture, the territory, and even their own teams — and that is invaluable.

Can you give an example of a typical itinerary?

In Nice, for example, participants might begin with a visit to artist studios at La Station, located at Le 109, a multidisciplinary hub for contemporary creation. They could then continue with visits to several city-center galleries, before finishing at La Maison Abandonnée [Villa Cameline], a baroque villa transformed into an exhibition space where the dialogue between architecture and artworks is always fascinating.

Throughout the journey, participants are guided by passionate professionals who help them understand the works, ask questions, and look beyond appearances.

Is this a standard or customized offer?

Each visit is co-designed with the company, depending on its needs, audience, and objectives. We provide a base format — three venues, transport, cocktail — but everything can be adapted: schedules, themes, speakers, shorter or longer formats, etc.

For example, some companies want to add a brunch, others prefer evening formats, while others request a focus on specific themes (ecology, innovation, materials…). We are highly flexible.

As an association, our goal is to reinvest all revenues into our cultural activities: supporting artists and professionals, fostering creation, developing audiences, and increasing the visibility of contemporary art venues in the region. Visites Privilèges allows us to diversify resources and sustain our mission.

How does this tie into regional ICC (Cultural and Creative Industries) dynamics?

We are based at Le 109 in Nice, a flagship venue for cultural and creative industries. It is a multidisciplinary space where visual arts, performing arts, urban planning, digital arts, and dance coexist.

In this sense, Botox(s) is fully embedded in this ecosystem, and the Visites Privilèges initiative follows the same logic: creating tangible bridges between contemporary creation and other sectors, including business. It is a way of reconnecting culture to the territory, to people, and to the present.

📧 Contact: Hanna Boghanim – hanna@botoxs.fr
🌐 Website: www.botoxs.fr

📍 Botox(s) is based at Le 109, Contemporary Culture Hub, Nice