Marketing Meetings, IT Meetings, Heavent Meetings and others: Tarsus France chose the Palais des Festivals in Cannes as the venue for holding its professional trade shows. In a week of Heavent Meetings that will bring together MICE and events professionals, Romuald Gadrat explains why Cannes is the perfect place for B2B events.
You are the Chairman of Tarsus France, can you tell us about your company?
Romuald Gadrat: Tarsus France is one of the major professional trade show organisers in France. We represent strong brands in sectors including events, marketing, general services, customer relationship, IT, etc. 4 years ago, while we were at the height of the economic crisis, I created Heavent Meetings to enable exhibitors to have « face to face » meetings with buyers. It was an immediate success, which in 4 years has enabled us to make it the key event in the events and business tourism sector in France. I then duplicated this format in other sectors by creating IT Meetings, then Marketing Meetings, Workplace Meetings and finally Customer Relationship Meetings, which all take place at the Palais des Festivals in Cannes. These « meetings » trade shows combine the traditional trade show format with business meetings pre-arranged before the event. It is a practical response to the needs of exhibiting companies. Through this system, we help to optimise ROI for exhibitors and generate short- or medium-term business for them!
What is Heavent Meetings?
Heavent Meetings is a key date for the French events sector. It enables venues, hotels, agencies, destinations, caterers, service providers and technical suppliers to meet buyers in terms of event and seminar organisation at pre-arranged meetings. At Heavent Meetings there are in excess 8,000 meetings over 2 days, 800 business lunches, 500 top decision-makers invited, 2 networking evenings and more than 300 exhibiting companies! We also take advantage of having the entire French events sector meeting in Cannes for this trade show in order to present the » Events Awards » which recognise the year’s best events!
Why did you choose Cannes?
This is a city perfect for this type of event since it combines business and networking and also has a large hotel capacity. The teams at the Palais des Festival et des Congres in Cannes have supported us in creating sustainable, long-term events. There is a real tradition of welcome and hospitality in the Provence Alpes Cote d’Azur region!