
- Asia Tour 2024 Program: Expand your business in six strategic Asian countries.
- Tailor-made support: Preferential rates and logistical support to maximize partnership opportunities.
- Strict eligibility criteria: Rigorous selection based on performance, growth potential, and environmental commitment.
- Webinar presentation on July 9 from 8:30 AM to 9:30 AM: register by email
risingSUD, in partnership with the South Region and the Regional Tourism Committee, is organizing the Asia Tour 2024, enabling companies to increase their visibility in Singapore, Hong Kong, Vietnam, Taiwan, South Korea, and Japan.
Hong Kong International Wine & Spirits Fair from November 7 to 9
This program offers comprehensive support to boost your business in Asia, including strategic advice, BtoB meetings, and networking sessions. The preferential rate is €2,000 excluding tax per company, with logistical costs borne by participants.
Selection Process
Companies must submit their application before July 15, 2024, and meet specific criteria: activity in wines, spirits, or regional agri-food products, headquartered in the South Region, at least one year in existence, English communication materials, ability to project internationally, and environmental commitment. The selection will be announced on July 26, 2024.
Asia is a dynamic and growing market, offering vast opportunities for regional businesses. The Hong Kong International Wine & Spirits Fair is an unmissable showcase for promoting regional products and meeting international buyers.
Business Meetings and Visits
Exhibit for three days under the South Region banner, participate in promotional events, and access our networks of economic partners.
Find out more on the risingSUD website
Business mission 360° #AsiaTour 2024 from November 11 to 15
Organized by risingSUD in collaboration with the South Region and Business France, the Asia Tour 2024 aims to develop the activities of regional companies in Singapore, Hong Kong, Vietnam, Taiwan, South Korea, and Japan. Each stage includes individual meetings, site visits, networking sessions, and collective workshops to establish strong connections and understand the business environment.
Personalized Program
Benefit from tailor-made support to boost your business in Asia
With rates of €2,500 excluding tax per targeted country and a 20% discount for two or more countries, the program offers strategic advice, BtoB meetings, site visits, and networking sessions.
Selection Process
Companies must meet strict criteria: activity in strategic sectors, location in the South Region, at least one year in existence, English communication materials, ability to project internationally, and environmental commitment. Applications must be submitted before July 31, 2024.
Targeted Sectors
Natural Products, Innovative Therapies, Future Energies, Smart Tech, Creative & Cultural Industries, Industry of the Future
Companies operating in these sectors are particularly encouraged to participate, benefiting from the expertise and opportunities offered by this program.
Find out more on the risingSUD website
International News Nice Côte d’Azur
- Twin Jet new routes Nice–Olbia and Nice–Menorca summer 2026
- Nice Côte d’Azur Airport Terminal 2 extension: 23,000 sq m and capacity increased to 18 million passengers
- Nice Côte d’Azur Airport summer 2026: a record network of 130 destinations
- Cork–Nice: Direct Aer Lingus service from May 2026
- €2.8 billion in economic impact in 2024 for Nice Côte d’Azur and Cannes-Mandelieu Airports
- Nice University Hospital signs an international cooperation agreement with Emirates Hospitals Group (Dubai)
- International Investment 2025: The South Region Confirms Its Attractiveness with 166 Projects and 3,322 Jobs
- United Airlines reactivates the Nice–Washington route in summer 2026







