{"id":23130,"date":"2025-05-26T11:51:25","date_gmt":"2025-05-26T09:51:25","guid":{"rendered":"https:\/\/www.investincotedazur.com\/?p=23130"},"modified":"2025-06-03T18:01:20","modified_gmt":"2025-06-03T16:01:20","slug":"team-nice-cote-dazur-on-a-prospecting-mission-at-c2-montreal-to-attract-creative-businesses-to-the-nice-cote-dazur-region","status":"publish","type":"post","link":"https:\/\/www.investincotedazur.com\/en\/team-nice-cote-dazur-on-a-prospecting-mission-at-c2-montreal-to-attract-creative-businesses-to-the-nice-cote-dazur-region\/","title":{"rendered":"Cultural and Creative Industries: Nice C\u00f4te d\u2019Azur strengthens its partnerships in Qu\u00e9bec"},"content":{"rendered":"\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img width=\"768\" height=\"1024\" data-id=\"23255\"  src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-avec-Jimmy-Knwoles-768x1024.jpeg\" alt=\"\" class=\"wp-image-23255\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-avec-Jimmy-Knwoles-768x1024.jpeg 768w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-avec-Jimmy-Knwoles-225x300.jpeg 225w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-avec-Jimmy-Knwoles-1152x1536.jpeg 1152w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-avec-Jimmy-Knwoles.jpeg 1247w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Conference with Jimmy Knowles<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"768\" height=\"1024\" data-id=\"23253\"  src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture-768x1024.jpeg\" alt=\"\" class=\"wp-image-23253\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture-768x1024.jpeg 768w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture-225x300.jpeg 225w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture-1152x1536.jpeg 1152w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture.jpeg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Axelle Xerri \u2013 Opening session<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"768\" data-id=\"23259\"  src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture2-1024x768.jpeg\" alt=\"\" class=\"wp-image-23259\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture2-1024x768.jpeg 1024w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture2-300x225.jpeg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture2-768x576.jpeg 768w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture2-1536x1152.jpeg 1536w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture2.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Opening session<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"768\" height=\"1024\" data-id=\"23257\"  src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture3-768x1024.jpeg\" alt=\"\" class=\"wp-image-23257\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture3-768x1024.jpeg 768w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture3-225x300.jpeg 225w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture3-1152x1536.jpeg 1152w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-douverture3.jpeg 1500w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption>Opening session<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"768\" data-id=\"23263\"  src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-sur-le-sens-de-limpact-1024x768.jpeg\" alt=\"\" class=\"wp-image-23263\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-sur-le-sens-de-limpact-1024x768.jpeg 1024w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-sur-le-sens-de-limpact-300x225.jpeg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-sur-le-sens-de-limpact-768x576.jpeg 768w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-sur-le-sens-de-limpact-1536x1152.jpeg 1536w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/Conference-sur-le-sens-de-limpact.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Conference on the meaning of impact<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"768\" data-id=\"23261\"  src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/shared-image-2-1024x768.jpeg\" alt=\"\" class=\"wp-image-23261\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/shared-image-2-1024x768.jpeg 1024w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/shared-image-2-300x225.jpeg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/shared-image-2-768x576.jpeg 768w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/shared-image-2-1536x1152.jpeg 1536w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2025\/05\/shared-image-2.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>C2 Montr\u00e9al<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<ul><li>Team Nice C\u00f4te d\u2019Azur\u2019s mission to C2 Montr\u00e9al reinforced the bilateral relations initiated in 2024 with Qu\u00e9bec in the field of Cultural and Creative Industries (CCI).<br><\/li><li>The discussions focused on innovative models for applying creativity to the economy, with particular attention to sustainability, local production, and organizational innovation.<br><\/li><li>The C\u00f4te d\u2019Azur approach combines infrastructure, training, co-production, and sectoral support within the context of the growing structuring of CCI across Europe.<\/li><\/ul>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>A consolidated cooperation strategy between Nice and Montr\u00e9al<\/h2>\n\n\n\n<p>From May 20 to 22, 2025,<a href=\"https:\/\/www.investincotedazur.com\/en\/tourism-and-icc\/\"> Axelle Xerri, CCI Project Manager at Team Nice C\u00f4te d\u2019Azur<\/a>, attended the C2 Montr\u00e9al event. This mission continues the exchanges launched in 2024 with Qu\u00e9bec\u2019s creative ecosystems, particularly in gaming, audiovisual production, and immersive creation.<br>The goal was to consolidate Nice C\u00f4te d\u2019Azur\u2019s positioning as a European hub for CCI, in connection with ongoing projects such as the <a href=\"https:\/\/www.investincotedazur.com\/en\/studios-de-la-victorine-modernization-and-resurgence\/\">Victorine Studios<\/a> and <a href=\"https:\/\/www.investincotedazur.com\/en\/nice-isart-game-business-school-opens-in-2023\/\">the arrival of ISART Digital<\/a>.  <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Content with high social and economic impact<\/h2>\n\n\n\n<p>The C2 Montr\u00e9al program offered exploration of several structuring themes. The opening keynote, led by <strong>Thierry Reboul (Paris 2024) <\/strong>and <strong>Thomas Jolly (Olympics)<\/strong>, highlighted culture as a lever of national unity.<br>Themes such as empathy in creative leadership, the sensory impact of content, and the industrial mindset of entrepreneur <strong>Katherine Homuth<\/strong> helped bridge artistic, technological, and economic challenges. These themes align closely with the territorial ambitions of the C\u00f4te d\u2019Azur, oriented toward relocalization, sustainable performance, and energy efficiency.   <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>A targeted economic promotion mission<\/h2>\n\n\n\n<p>Alongside the conference sessions, Axelle Xerri held several business meetings with companies interested in setting up operations in Europe. These discussions aimed to identify concrete opportunities for co-production or market entry. They are part of a broader transatlantic cooperation dynamic led by the Nice C\u00f4te d\u2019Azur Metropolitan Area, with the ambition of aligning creation, innovation, and local integration.  <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>A structured ecosystem to support CCI<\/h2>\n\n\n\n<p>The region now offers a fully structured ecosystem, combining technical infrastructure, support mechanisms, specialized training programs, and coordinated public-sector initiatives (such as the Cinema Mission and production support). In 2024, a record 610 filming days were recorded in public spaces. By deepening its ties with Qu\u00e9bec, Nice C\u00f4te d\u2019Azur strengthens its position as an internationally oriented hub for Cultural and Creative Industries. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Team Nice C\u00f4te d\u2019Azur\u2019s mission to C2 Montr\u00e9al reinforced the bilateral relations initiated in 2024 with Qu\u00e9bec in the field of Cultural and Creative Industries (CCI). The discussions focused on innovative models for applying creativity to the economy, with particular attention to sustainability, local production, and organizational innovation. The C\u00f4te d\u2019Azur approach combines infrastructure, training, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":23254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[146,135,109,138],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Team Nice C\u00f4te d\u2019Azur at C2 Montr\u00e9al 2025: attracting creative businesses to Nice - Invest in C\u00f4te d&#039;Azur<\/title>\n<meta name=\"description\" content=\"From May 20 to 22, 2025, Team Nice C\u00f4te d\u2019Azur was on a mission at C2 Montr\u00e9al to strengthen economic ties with Qu\u00e9bec and promote Nice as a European hub for cultural and creative industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investincotedazur.com\/en\/team-nice-cote-dazur-on-a-prospecting-mission-at-c2-montreal-to-attract-creative-businesses-to-the-nice-cote-dazur-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team Nice C\u00f4te d\u2019Azur at C2 Montr\u00e9al 2025: attracting creative businesses to Nice - 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