{"id":19067,"date":"2024-04-17T17:28:20","date_gmt":"2024-04-17T15:28:20","guid":{"rendered":"https:\/\/www.investincotedazur.com\/?p=19067"},"modified":"2024-06-11T08:51:14","modified_gmt":"2024-06-11T06:51:14","slug":"nice-cote-dazur-airports-unveil-their-sound-identity","status":"publish","type":"post","link":"https:\/\/www.investincotedazur.com\/en\/nice-cote-dazur-airports-unveil-their-sound-identity\/","title":{"rendered":"Nice C\u00f4te d&#8217;Azur airports unveil their sound identity"},"content":{"rendered":"\n<div class=\"wp-container-3 wp-block-columns has-background\" style=\"background-color:#f1f1f1\">\n<div class=\"wp-container-1 wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img width=\"700\" height=\"700\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/04\/identite-sonore-aeroports-nice-cote-dazur.png\" alt=\"Sound identity of Nice C\u00f4te d'Azur airports\" class=\"wp-image-19068\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/04\/identite-sonore-aeroports-nice-cote-dazur.png 700w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/04\/identite-sonore-aeroports-nice-cote-dazur-300x300.png 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/04\/identite-sonore-aeroports-nice-cote-dazur-150x150.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\" style=\"flex-basis:800px\">\n<ul class=\"has-medium-font-size\"><li>Nice C\u00f4te d&#8217;Azur airports adopt a sound identity, reflecting the territory and their expertise<\/li><li>Collaboration with the agency Sixi\u00e8me Son to create a unique sound identity<\/li><li>Quality of service and passenger experience at the heart of the airports&#8217; strategy.<\/li><li>A sound identity that embodies the cultural and natural wealth of the C\u00f4te d&#8217;Azur.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>The Group has chosen the agency Sixi\u00e8me Son for the composition of a music that interprets at the same time its exceptional territory, its spirit of innovation and its sense of operational excellence. <\/p>\n\n\n\n<p>Personal and singular, the result is declined to accompany the passengers throughout their journey.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Lancement de la nouvelle identit\u00e9 sonore des A\u00e9roports de la C\u00f4te d&#039;Azur\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mBBaz0-wYLQ?start=2&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.investincotedazur.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sonal dans les terminaux\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ix8yRhHu-aw?start=5&#038;feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.investincotedazur.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Nice C\u00f4te d&#8217;Azur airports have placed the quality of service at the heart of their strategy. This involves, among other things, offering their passengers a unique experience, the feeling of not transiting through any airport terminal but of being at the heart of the gateway and exit of an exceptional territory, animated by attentive teams for a journey that is seamless, fluid, luminous and radiant.<\/p>\n\n\n\n<p>This strategy is already reflected in the atmosphere of the terminals, where the cultural and natural wealth of the C\u00f4te d&#8217;Azur is highlighted through visuals and works of art, where the shops offer specific products, where the major events that punctuate the territory are valued.<\/p>\n\n\n\n<p>\u00ab <em>But there was a missing ingredient, an element that would immediately place visitors in the particular atmosphere of our territory. That would subtly envelop it to carry the azure promise. A subtle touch that would distinguish us, that would spontaneously attribute us to us, distinguishing us from other airports,<\/em> &#8221; explains <strong> Franck Goldnadel, President of the Executive Board of Nice C\u00f4te d&#8217;Azur airports.<\/strong> This personal touch is the sound identity, whose composition has been entrusted to the agency Sixi\u00e8me Son.<\/p>\n\n\n\n<p><strong>The brief was both simple and complex:<\/strong> to account for a territory with an international reputation, bordered by the sea, crossed by the mountains, bathed in light, but also for an airport environment, a promise of escape carried by the modernity and the sense of innovation of a leading Group.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>A WINK TO RIVIERA MUSIC<\/h2>\n\n\n\n<p>&#8220;I am a child of the country. I had a strong creative conviction, that we are in a region that vibrates, that makes us vibrate, that makes us dream. I chose to work on the allegory of the wave, both in the literal sense &#8211; that of the sea, of the crest of the mountains &#8211; but also for what it represents in the fanciful, romantic and international imagination associated with the C\u00f4te d&#8217;Azur. But our region is not just a postcard; the airport is not just a place of passage. It is a motor at the service of the success of a territory, it is an innovative and committed actor. So our wave is a little different, it is more audacious and creative, it is turned towards the future. The strings are not quite classical, the electro textures are not expected. And the melody will not let you go&#8230;&#8221;, explains <strong>Micha\u00ebl Boumendil, President and Creative Director of the agency Sixi\u00e8me Son. <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Unveiled on the occasion of a promotional film, this new signature is declined to accompany the sound messages in the terminals, to make the passengers wait at the parking lot terminals or during the telephone calls to the Customer Relations Service, to sign the videos or even to serve as a telephone ringtone.<\/p>\n\n\n\n<p>\u00ab<em> When you write a brief on a certain number of values, when you want to find certain notions in a sound, you imagine the difficulty. And the result simply bluffed us. The fact that the composer knows the C\u00f4te d&#8217;Azur well certainly played a role. I think this sound identity will please not only our foreign customers but also the airport staff and the azureans who will find the cachet of their territory <\/em>&#8220;, says Franck Goldnadel.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>DISCOVER THE CROSS INTERVIEW OF FRANCK GOLDNADEL AND MICHA\u00cbL BOUMENDIL<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Interviews sur la nouvelle identit\u00e9 sonore d&#039;A\u00e9roports de la C\u00f4te d&#039;Azur\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/M9SB7z8O0ZI?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.investincotedazur.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-alpha-channel-opacity has-vivid-cyan-blue-background-color has-background\"\/>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color\">Nice C\u00f4te d&#8217;Azur Connectivity<\/h2>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-2 wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/04\/Twin-Jet-vols-Nice-Olbia-et-Nice-Minorque-ete-2026-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Twin Jet  vols Nice-Olbia et Nice-Minorque \u00e9t\u00e9 2026\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/04\/Twin-Jet-vols-Nice-Olbia-et-Nice-Minorque-ete-2026-150x150.png 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/04\/Twin-Jet-vols-Nice-Olbia-et-Nice-Minorque-ete-2026-700x700.png 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/twin-jet-new-routes-nice-olbia-and-nice-menorca-summer-2026\/\">Twin Jet new routes Nice\u2013Olbia and Nice\u2013Menorca summer 2026<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/04\/investincotedazur-2026-04-16T170826.346-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"extension t2 nice\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/04\/investincotedazur-2026-04-16T170826.346-150x150.png 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/04\/investincotedazur-2026-04-16T170826.346-700x700.png 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/nice-cote-dazur-airport-terminal-2-extension-23000-sq-m-and-capacity-increased-to-18-million-passengers\/\">Nice C\u00f4te d\u2019Azur Airport Terminal 2 extension: 23,000 sq m and capacity increased to 18 million passengers<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/aeroport-nice-cote-dazur-ete-2026-reseau-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a\u00e9roport nice c\u00f4te d\u2019azur \u00e9t\u00e9 2026 r\u00e9seau\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/aeroport-nice-cote-dazur-ete-2026-reseau-150x150.jpg 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/aeroport-nice-cote-dazur-ete-2026-reseau-300x300.jpg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/aeroport-nice-cote-dazur-ete-2026-reseau.jpg 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/nice-cote-dazur-airport-summer-2026-a-record-network-of-130-destinations\/\">Nice C\u00f4te d\u2019Azur Airport summer 2026: a record network of 130 destinations<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/nice-cork-2026-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"nice cork 2026\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/nice-cork-2026-150x150.jpg 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/nice-cork-2026-300x300.jpg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/03\/nice-cork-2026.jpg 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/cork-nice-direct-aer-lingus-service-from-may-2026\/\">Cork\u2013Nice: Direct Aer Lingus service from May 2026<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/01\/aeroport-cote-azur-2023-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"aeroport-cote-azur-2023\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/01\/aeroport-cote-azur-2023-150x150.png 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/01\/aeroport-cote-azur-2023-300x300.png 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2024\/01\/aeroport-cote-azur-2023.png 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/e2-8-billion-in-economic-impact-in-2024-for-nice-cote-dazur-and-cannes-mandelieu-airports\/\">\u20ac2.8 billion in economic impact in 2024 for Nice C\u00f4te d\u2019Azur and Cannes-Mandelieu Airports<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/mobilite-arienne-decarbonee-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"mobilit\u00e9 arienne decarbonee\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/mobilite-arienne-decarbonee-150x150.png 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/mobilite-arienne-decarbonee-700x700.png 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/the-cote-dazur-is-emerging-as-a-testing-ground-for-decarbonised-air-mobility\/\">The C\u00f4te d\u2019Azur is emerging as a testing ground for decarbonised air mobility<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/washington-nice-french-riviera-nice-2026-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"washington nice french riviera nice 2026\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/washington-nice-french-riviera-nice-2026-150x150.jpg 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/washington-nice-french-riviera-nice-2026-300x300.jpg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/washington-nice-french-riviera-nice-2026.jpg 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/united-airlines-washington-nice-2026\/\">United Airlines reactivates the Nice\u2013Washington route in summer 2026<\/a><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/investincotedazur-2026-01-21T104349.359-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"barometre arthur loyd nice\" style=\"max-width:50px;\" loading=\"lazy\" srcset=\"https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/investincotedazur-2026-01-21T104349.359-150x150.jpg 150w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/investincotedazur-2026-01-21T104349.359-300x300.jpg 300w, https:\/\/www.investincotedazur.com\/wp-content\/uploads\/2026\/01\/investincotedazur-2026-01-21T104349.359.jpg 700w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.investincotedazur.com\/en\/nice-cote-dazur-quality-of-life-arthur-loyd-2025\/\">Nice C\u00f4te d\u2019Azur: Second Place in Quality of Life Among Major French Metropolises in the 2025 Arthur Loyd Barometer<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Nice C\u00f4te d&#8217;Azur airports adopt a sound identity, reflecting the territory and their expertise Collaboration with the agency Sixi\u00e8me Son to create a unique sound identity Quality of service and passenger experience at the heart of the airports&#8217; strategy. A sound identity that embodies the cultural and natural wealth of the C\u00f4te d&#8217;Azur. The Group [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":19069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[153,135,102,136],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sound identity of Nice C\u00f4te d&#039;Azur airports - Invest in C\u00f4te d&#039;Azur<\/title>\n<meta name=\"description\" content=\"The new sound identity of Nice C\u00f4te d&#039;Azur airports reflects the cultural richness of the territory and the commitment to excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investincotedazur.com\/en\/nice-cote-dazur-airports-unveil-their-sound-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sound identity of Nice C\u00f4te d&#039;Azur airports - 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