Grasse: Louis Vuitton to set up its perfume creation workshop
Louis Vuitton (LVMH Group), plans to establish its perfume creation workshop by 2014
Article published on April, 26th.
With this project, Louis Vuitton signals its return to the world of perfumes, a sector which it left in the early 20th century. The project comprises the renovation of the 18th century building, the Bastide des Fontaines Parfumées which was also a manufacturing plant. The new project will also include reception and training rooms.
Grasse: An internationally recognised traditional industry
An ideal place for the creativity of the great Noses with their legendary perfumes, the Côte d'Azur is recognised as the world-class aroma cluster. At its core, a concentration of unrivalled expertise and techniques in the field of perfumes, food flavourings and fine chemistry. The Côte d'Azur-based cluster for the perfumes and flavourings industry is firmly established around Grasse, the world's perfume capital.
The second largest employment pool in France, the cluster generates 50% of national turnover.
Major companies have long established themselves around the city of Grasse, developing increasingly sophisticated techniques. In particular, Riviera-based companies excel in the most cutting-edge field, that of Natural, a section of the industry where the exclusive expertise of those in Grasse predominates
In fine chemistry: Mane, Robertet, Charabot, IFF Monique Rémy ...
In cosmetology: Galderma, Lancaster ...