2011: Team Côte d’Azur launches the first geolocated communication smartphone application
The smartphone application "Invest In Côte d'Azur" is the the first geolocated communication smartphone application to connect economic chiefs
Until January 4th,2012 Investincotedazur.com will repeat the broadcast of the most popular news of 2011. The original news is dated October 28th, 2011
With its “Meet your Peers” function, the “Invest in Côte d’Azur” smartphone application is the first to connect economic leaders arriving in the area at the same time. The Côte d’Azur, which since the Grand Tour in the 18th century has played the role of “world expo” has just reinvented the “expo” using the smartphone.
On the occasion of the international summits organised in Cannes and Nice, Team Côte d’Azur, the Côte d’Azur’s investment promotion agency unveils the first geolocated communication smartphone application. Aimed at decision makers and international investors passing through the Alpes-Maritimes, this will enable them to meet not only each other but also the region's leaders in their field of activity.
Connect to the international ecosystem in just a few seconds from your smartphone
Available in English for both iPhone and Android, the “Invest in Côte d’Azur” application offers innovative and practical functionalities particularly suited to the needs of decision makers who are continually on the move:
- Meet your Peers: the ability to identify and make direct contact with economic leaders (major groups, SMEs, competitiveness clusters, research centres, schools, public authorities, etc.) present on the Côte d’Azur at the same time as the user, including the Côte d’Azur’s “champions”
- News: all the latest news about the Côte d’Azur’s technology industry
- Agenda: all current and future international events in the region
- Success Stories: the latest investment decisions and testimonials from investors
- Local Apps: the “Best of” the useful mobile applications on the Cote d’Azur!
- Locate your Business: all the services and support offered by Team Côte d’Azur for an investment
- Company Compass: a list of the region’s 150 flagship companies with the option to locate them on an interactive map and find the best way to get there
- Flights: all flight departures and arrivals at Nice Côte d’Azur Airport, in real-time
- Weather: detailed weather from Saint-Tropez to the Italian border
What is the best way to attract the many potential investors who are passing through the region, a true place for international progression?
Aware that the smartphone is an essential item for all businesspeople, Team Côte d’Azur decided to use this tool to enable businessmen and women to identify useful individuals in their immediate environment, while they are travelling.
This high-added value service further promotes business networking in the region.
With 1 million business travellers per year, the application could therefore help Team Côte d’Azur to capture new opportunities. Its objective is to obtain at least 1% of this target, which is 10,000 downloads of the application per year.
This application is part of the digital communication strategy that Team Côte d’Azur have been working on for almost two years which also includes making its website a real source of information and support for promotion (daily news in English and French) in order to raise foreign companies’ awareness of investment opportunities and the region. With a mainly American and British audience, the number of visitors to the website increased fourfold between 2008 and 2011.
Furthermore, 5,000 people have subscribed to the daily newsletter (1/3 in English and 2/3 in French). The result is on average, 3 investment projects per year arising from a prospective contact made via a visit to the website.
En savoir plus : itunes.apple.com/ fr/ app/ id472316086
market.android.com/ details?id=com.investincotedazur.android
