Officinea: Natural cosmetics selected as top brand by experts
Côte d’Azur start-up, Officineaio, created by pharmaceutical PhD, Claire Gagliolo, won top honors from experts of the Observatoire des Cosmétiques.
The experts acknowledged both the quality of the products as well as their unique ethical approach, earmarking Officinea as a reference in the emerging market of top quality natural cosmetics.
3 questions to Claire Gagliolo, Founder, Officinea:
1. Why did you decide to launch this range of cosmetics?
I wanted to invent a new approach that was totally different from traditional cosmetics, which rely too much on petrochemistry, and without falling into the trap of standard organic products which tend to bypass the whole dimension of pleasure. And above all, I I felt the need to combine all aspects, not to have to choose between what was good for the skin, or what was good for the environment, what was best for the products’ effectiveness or how to make them a joy to use.
2. You won big plaudits from a panel of experts and you’ve also recently taken part in a round table during the recent Luxury Goods Packaging Exhibition in Monaco. What makes your products stand out?
In addition to the products’ effectiveness and proven results, I think that their acknowledgement is the result of a number of factors. The Officinea range is Ecocert certified and has a Cosmebio label as well since nearly 80% of its ingredients are organic. The elements have not been tested on animals and are manufactured in accordance to a quality control chart that ensures that the products are totally antiallergenic and guaranteed not to contain any parabens, silicon, mineral oil, phenaxyethanol, dyes or synthetic perfumes.
3. How do you manufacture and market Officinea cosmetics?
Our philosophy to respect the environment is pushed to the absolute limit. The products are designed, manufactured, packaged and stocked to keep transportation to the minimum. The manufacturing process is 100% French and I’d even say it was ‘Provencale’, as our suppliers are almost all located in the Provence Alpes Côte d’Azur region. The packaging is biodegradable and uses 100% recycled paper, lead-free ink, natural cotton ribbon, etc. Finally, we promote our products exclusively through our own www.officinea.fr website which is also our means for dealing with selected distributors.
OFFICINEA, which won glowing reviews from the Observatoire des Cosmétiques experts gathered last September, was selected from amongst 250 different brands and over 3,500 products on sale on the French market. Officinea was seven times voted winner in “The best cosmetics for dry and mature skins” category and three times winner in the “The best cosmetics for sensitive and irritable skins”.
More information: www.officinea.fr
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