Gemalto: Interview of Dominique Brulé, NFC Marketing Manager
"Gemalto wants to leverage the team expertise in Sophia Antipolis to consolidate its TSM offering and build around it to become the global leader in this field"
The world leader in digital security is expanding its NFC expertise from its new Sophia Antipolis base; 3 questions to Dominique Brulé, NFC Marketing Manager.
Over 1 billion people worldwide today use Gemalto’s products and services for a wide range of activities that include telecommunications, financial services, e-government, identity and access management, multimedia content.
And following its acquisition of NXP semiconductors, the world leader in digital security has based its “NFC Trusted Service Management” team at the heart of the technology park, a strategy which the two market leaders believe will speed up the adoption of NFC technology in existing contactless infrastructures.
Headquartered in Amsterdam, Netherlands, the group has a worldwide presence.
3 questions to Dominique Brulé, NFC Marketing Manager:
1. Can you tell us the context of Gemalto's arrival on the Côte d'Azur?
On April 1st Gemalto completed the acquisition of the “NFC Trusted Service Management (TSM)” team of NXP Semiconductors which I belong to. Our team based in Sophia Antipolis develops and markets secure solutions that enable mobile telephones to communicate with existing contactless ticketing and secure payment infrastructures and provide applications such as transit tickets, stored-value payment, loyalty and many others applications into Near Field Communication (NFC) mobile devices. We are particularly focused on the preliminary development of MIFARE, which is currently the world’s leading contactless technology, to ensure full compatibility between NFC phones and the installed-based MIFARE infrastructure predominantly used within transportation networks, ticketing and access management domains. This development led to the creation of a new industry standard for managing MIFARE in NFC Mobile phones called MIFARE4Mobile.
2. What are the objectives of this new unit and how does it fit into the larger picture within Gemalto?
Adding assets such as MIFARE4Mobile further strengthens Gemalto’s Trusted Service Management offer linking transport operators, banks and mobile phone operators. Gemalto can now offer TSM services in all NFC market segments: payment, transit and couponing. This will help our customers deploy NFC services and therefore spur the adoption of the NFC technology globally.
3. Are the activities going to evolve to involve more activities/people employed?
Today, it is clear that Gemalto wants to leverage the team expertise in Sophia Antipolis to consolidate its TSM offering and build around it to become the global leader in this field. In the meantime the NFC market is still emerging; its mass-market adoption will clearly be the driver to grow the team locally.
More information: www.gemalto.com
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