This trend is clearly evident in the companies that have won the Côte d’Azur 2011 Trophées de l’Implantation.  Team Côte d’Azur sets out the achievements of MAXIM, CAP IMPLANTS, MOBIBASE, TOURNAIRE SOLAIRE ENERGIE and ARWE.

The Alpes-Maritimes attracted 27 new investment decisions and 3 business extensions in 2010.  These new set-ups and business extensions represent 96 million euros in private investment scheduled over the next three years. This will ultimately generate 621 direct high added-value jobs. The results match those of 2009 which recorded 28 investment decisions for 116 million euros and 625 jobs.  In 2010, 80% of the 16 foreign companies coming to set up in France chose the Côte d’Azur as the place to create their 1st business site in this country. We have also seen that all newly established companies invest on average 150,000 euros per job created through costs for equipment and services.

As a reminder, for five years, the Alpes-Maritimes has been France’s top destination for attracting foreign R&D centres.


In order to celebrate this proven appeal, Team Côte d’Azur, the Côte d’Azur’s economic promotion agency, has organised the “Trophées de l’Implantation” for the third consecutive year. This ceremony recognises decisions made over the past year to establish new sites that have made the greatest contribution to the reputation of the Alpes-Maritimes and demonstrated its attractiveness.


Winners of the 2011 Trophies for new arrivals


The jury* which brought together Team Côte d’Azur, the Alpes-Maritimes Départemental Council and the Nice Côte d’Azur Chamber of Commerce and Industry, examined the nominated projects and appointed the winners using two key criteria, namely the objectives of the corporate location and its major characteristics. 

Eric Ciotti,  Chairman of the Alpes-Maritimes Départemental Council, Bernard Kleynhoff, Chairman of the Nice Côte d’Azur Chamber of Commerce and Industry, Jean-Pierre Mascarelli, Chairman of Team Côte d’Azur and Jean-Michel Drevet, Alpes-Maritimes Prefect awarded:


The International Prize to MAXIM for its investment on the Côte d’Azur aiming to carry out a pan-European deployment.

A world leader in the design, development and production of analogue, mixed-signal, HF and digital circuits, the American company MAXIM opened its 1st R&D centre in France in Sophia Antipolis.  This site will help the company to continue its deployment in Europe and capitalise on a “strong tradition of analogue and digital design” according to Paolo Cusinato, Design Director at the Design Centre. But also on the present of a high-level expertise in microelectronic design and a dynamic R&D ecosystem, “with major companies such as Texas Instruments, Intel and ST Ericsson” and an international environment. The rapidly-growing company aims to hire 25 employees in Sophia Antipolis by February 2014 “since this region will always offer both design engineers and young talent for recruitment”, according to Paolo Cusinato.


The other finalists for this prize, which recognises an investment on the Côte d’Azur that aims to carry out a pan-European deployment, were: OXFORD PHARMASSIST and TOURNAIRE SOLAIRE ENERGIE. 



The Innovation Prize to Cap Implants for choosing the Côte d’Azur as the place to establish an R&D centre.

An R&D company in ophthalmology created in November 2010, CAP IMPLANTS will develop and market the 1st implantable 24 hour intraocular pressure monitoring system for glaucoma. This concept of ambulatory monitoring could be extended to other vital signs in a second stage. The company, which plans to recruit 40 employees, chose to base itself on the Côte d’Azur rather than in the United States in order to benefit from the expertise of the region’s ophthalmology cluster and its “ability to create and attract innovative companies in the field of medical devices and ophthalmology” according to its founder, Dr Alain Telandro. Its R&D centre should eventually develop products for the group’s other organisations (Cap ophtalmologie, Cap Esthétic). 

The other finalists for this prize, which recognises those who have chosen the Côte d’Azur as a place to establish an R&D centre, were: MAYA TECHNOLOGIES, SOLIDSHIELD and WAVE GLOBAL.


The Leadership Prize to Mobibase, for establishing its strategic functions on the Côte d’Azur.

Created in 2002 in Paris, Mobibase is a pioneering French company offering content on mobile streaming platforms. Having become a leading organisation in Europe for broadcasting TV/Video over mobile networks since the advent of 3G, MOBIBASE now is developing a multi-device video/TV streaming platform (mobiles, smartphones, tablets, PC, TV). In 2010, the company decided to relocate its head office to Sophia Antipolis because “the Côte d’Azur has a unique lifestyle, and a good balance between a “hi-tech” and “hi-contact” dynamic”. “This is the most stimulating region outside of Paris, in terms of technology and innovation” according to its CEO Vincent Roger. It is planning to continue its development (a growth of almost 300% in the “streaming mobile” services sector over the 2009/2010 period) particularly by recruiting 50 employees over the next 3 years.  

The other finalists for this prize, which recognises those establishing their strategic functions on the Côte d’Azur, were: ARWE, B2LOG and ECO-WAY Trading.


The Special Jury Prize


The jury also wanted to single out 2 particularly exemplary achievements by awarding the Special Jury Prize to:


ARWE for choosing the Côte d’Azur for its first location outside its country of origin

In 2010, wanting to develop into France, the company won the call for tenders organised by the majority of vehicle hire companies to choose a single operator for the Car Hire Centre at Nice Côte d’Azur Airport. So ARWE, which created the 1st fully-automated centralised preparation centre in Europe at Munich airport, realised its first investment outside Germany. The site in Nice will be used as a development base for France. “We decided to establish our business model in France because of the high demand for efficient services from clients. France is a real challenge for ARWE. Nice is one of France’s busiest airports and therefore a key priority for vehicle hire companies due to its importance on the French market”, according to Dr David Gabrysch, Chairman of ARWE S.A.S. France.


TOURNAIRE SOLAIRE ENERGIE, for having won over a European partner with an industrial investor on the Côte d’Azur


TOURNAIRE SOLAIRE ENERGIE is a partnership between the Grasse-based company TOURNAIRE SA and the Spanish HELIOS ENERGY EUROPE. This joint venture produces and markets photovoltaic panels. They have invested in a site at Pégomas which will eventually allow the company’s 75 employees to produce and sell internationally. “This project is being conducted in partnership with the Spanish company Helios Energy Europe which has been manufacturing panels in Spain for the last 3 years and has a subsidiary in Canada and one in the United States. We hope to be able to continue our business in this tourism-focused region by working in renewable energy”, emphasises Luc Tournaire, Chairman.


Composition of the Jury: Frédéric Allard, Robert Ciais, Marc Concas, Frédéric Fourquin, Alain Gumiel, Jean-Pierre Henry, Bernard Kleynhoff, Jean-Pierre Mascarelli, Christian Oliveres, Jean-Pierre Savarino, Claude Tardy and Jérôme Viaud.

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