The strategy defined by the PASS Cluster (Parfums Arômes Senteurs Saveurs) includes greater trans-Mediterranean cooperation in order to broaden the scope of natural raw materials for the perfume and cosmetics industry and improve the use of the resources in our regions.
Indeed, the Mediterranean basin has a particularly rich and diversified aromatic and medicinal flora, with varying levels of expertise for their use, a source of successful partnerships between local organisations.
In 2009, the first step was taken with the launch of an international conference on aromatic and medicinal plants (PAM) which aims to develop exchanges between industry professionals.
“PAM 2009” was held in Ifrane in Morocco. The second conference “PAM 2010”, which took place between 11th and 13th November in Hammamet in Tunisia confirmed the interest in this meeting.
Over 250 participants, academics, scientists and industrialists were in attendance to review the Aromatic and Medicinal Plant industry’s agronomical, scientific and technological innovations.
In addition to conferences and workshops, targeted B2B meetings were organised to promote practical partnerships between companies and 95 meetings promoted greater direct contact between participants.
During these events, partnership agreements were also signed with key players from both countries: in 2009 with the Moroccan association for the development of aromatic medicinal plants (ADEPAM) and on 12th November 2010 with the Tunisian association for medicinal plants (ATPM).
Ultimately, the aim is to intensify this cooperation and develop a Mediterranean Federation for Aromatic and Medicinal Plants bringing together all those involved in the industry in the Mediterranean basin, from the production of plants to the finished product, including their industrial transformation.
The creation of a sectoral dynamic on this scale could present particularly interesting development prospects, since the natural product market has been growing steadily for several years.
Focused on research and economic development, this unifying organisation would have the following objectives:
Develop the knowledge of Mediterranean biodiversity
Multi-disciplinary research on aromatic and medicinal plants.
Improve economic exchanges between those involved in the industry on both sides of the Mediterranean.
Provide training focusing on the industry’s challenges from the agronomic aspect to standardisation and regulation.
The aim in 2011 is to structure this process around an initial core of key players from the Mediterranean basin.