Article published on April, 26th.
With this project, Louis Vuitton signals its return to the world of perfumes, a sector which it left in the early 20th century. The project comprises the renovation of the 18th century building, the Bastide des Fontaines Parfumées which was also a manufacturing plant. The new project will also include reception and training rooms.
Grasse: An internationally recognised traditional industry
An ideal place for the creativity of the great Noses with their legendary perfumes, the Côte d’Azur is recognised as the world-class aroma cluster. At its core, a concentration of unrivalled expertise and techniques in the field of perfumes, food flavourings and fine chemistry. The Côte d’Azur-based cluster for the perfumes and flavourings industry is firmly established around Grasse, the world’s perfume capital.
The second largest employment pool in France, the cluster generates 50% of national turnover.
Major companies have long established themselves around the city of Grasse, developing increasingly sophisticated techniques. In particular, Riviera-based companies excel in the most cutting-edge field, that of Natural, a section of the industry where the exclusive expertise of those in Grasse predominates